Frames

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0><tr> <td valign="top" colspan=2 height=125 BGCOLOR="#0000FF" TEXT="#080000" bgproperties="fixed" background="039467d1egayea.png"> <div> <FONT SIZE="5" COLOR="#FFFFFF" FACE="Arial" ><B>Red Swan - Art Supplies, Frames, Hobbies</B></FONT><B>     |     </B><A HREF="index.htm" TARGET="_top" TITLE="Red Swan Art Supplies, Frames, Hobbies "><B>home</B></A></div> <div> <A HREF="id2.htm" TARGET="_top" TITLE="How to Find Us">How to Find Us</A>   |   <A HREF="id4.htm" TARGET="_top" TITLE="Art Classes">Art Classes</A>   |   <A HREF="id56.htm" TARGET="_top" TITLE="Orders/Prices">Orders/Prices</A>   |   <A HREF="id60.htm" TARGET="_top" TITLE="Kid Stuff">Kid Stuff</A>   |   <B>Frames</B>   |   <A HREF="id63.htm" TARGET="_top" TITLE="Models/Hobbies">Models/Hobbies</A>   |   <A HREF="id16.htm" TARGET="_top" TITLE="Art Tools/Accessories">Art Tools/Accessories</A>   |   <A HREF="id59.htm" TARGET="_top" TITLE="Area Art Groups">Area Art Groups</A>   |   <A HREF="id41.htm" TARGET="_top" TITLE="Brushes">Brushes</A>   |   <A HREF="id19.htm" TARGET="_top" TITLE="Books">Books</A>   |   <A HREF="id20.htm" TARGET="_top" TITLE="Artist Colors">Artist Colors</A>   |   <A HREF="id30.htm" TARGET="_top" TITLE="Art Surfaces">Art Surfaces</A>   |   <A HREF="id29.htm" TARGET="_top" TITLE="Miscellaneous">Miscellaneous</A>   |   <A HREF="id69.htm" TARGET="_top" TITLE="Art Material Tips">Art Material Tips</A>   |   <A HREF="id50.htm" TARGET="_top" TITLE="Links">Links</A>   |   <A HREF="id70.htm" TARGET="_top" TITLE="Brush Glossary">Brush Glossary</A></div> <div> </div> </td> </tr><tr> <td valign="top" width=189 style="border-right: 1px solid #CCCCCC;" BGCOLOR="#FFFFFF" TEXT="#080000"> <div> <B>FRAMING BASICS</B></div> <div> <B>Listed frame sizes are the size of the </B><I><B>artwork</B></I><B> which a frame can hold, without regard to molding width.</B></div> <div> <B>Frames are always made 1/8" oversized, thus a 16x20 frame actually has an opening 16-1/8" x 20-1/8."</B></div> <div> <B>Oil and acrylic paintings are normally framed without glass.  Art on paper should be framed under glass, </B><I><B>but ideally the artwork should not  touch the glass.</B></I></div> <div> <B>Paper art can be sepa-rated from the glass either by  window mats or by spacers (inserts in-stalled beneath the rabbet of the frame).</B></div> <div> <B>Some people are con-fused by the fact that they are charged for more feet of frame stock than the nominal size of the frame.  It's easy to see why if you visualize a 1" square postage stamp framed in a 6" wide molding.  More than four feet of molding would be required.  Charged footage always reflects the amount of molding used plus a small allowance for the inevitable waste.</B></div> <bR> <div> <B>Wood was once almost the only material used in framing.  Now a wide variety of synthetic materials has been added to the mix, plus a wide variety of aluminum frame styles.  (Don't think that these look like the bumper from a 1957 Chevy.  There's an almost endless variety of color choices.)</B></div> <div> <B>While not universally accepted, here are a few framing guidelines that are widely followed:</B></div> <div> <B><IMG BORDER="0" SRC="Symb075c00b700c8bf000000.png" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Mat width and width of the frame molding should not be the same. Usually the mat should be wider.</B></div> <div> <B><IMG BORDER="0" SRC="Symb075c00b700c8bf000000.png" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">No mat should be lighter than the lightest light in the artwork, or darker than the darkest.  But note that many shows and some galleries mandate only white mats.</B></div> <div> <B><IMG BORDER="0" SRC="Symb075c00b700c8bf000000.png" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Choose a cool frame color for art  tending toward cool colors, and a warm frame color for warm art.</B></div> <div> <B><IMG BORDER="0" SRC="Symb075c00b700c8bf000000.png" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">For portraits, avoid a frame with a width  equal to the width of the subject's head.</B></div> </td> <td valign="top" height=355 width="100%" BGCOLOR="#FFFFFF" TEXT="#080000"> <div> <B>MORE READY-MADE SIZES THAN ANYONE ELSE IN FLORIDA</B></div> <div> <B><IMG SRC="0fbdf440.jpg" border=0 width="479" height="324" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></B></div> <DIV ALIGN="LEFT"></DIV> <div> <B> </B></div> <div> <B>PLEASE NOTE THAT WE CANNOT</B></div> <div> <B>AND DO NOT SHIP FRAMES</B></div> <div> <B> </B></div> <div> <B>READY-MADE FRAMES</B></div> <div> <B>Red Swan carries more than 3,000 ready-made picture frames in a wide variety of sizes, shapes, and styles, including many sizes you absolutely will </B><I><B>not</B></I><B> find anywhere else.  </B></div> <div> <B>Included are open-back frames, frames with glass and backer, plate frames, and a wide variety of decorative photo frames, all competitively priced.   (We can supply glass and backer for the open-backs.)  In addition we carry economical aluminum frame sections which can be assembled  by anyone capable of turning a screwdriver.  In-stock color selection on these is limited, but 60 colors are available on fast special order.</B></div> <div> <B>Decorative custom-cut mats are available in more than 200 colors, and economical pre-cut mats are stocked in sizes 8x10, 9x12, 11x14, and 16x20.</B></div> <div> <B>CUSTOM FRAMES</B></div> <div> I<B>f either frame size or design preference rule out ready-made frames, you can choose from more than sixty frame patterns that we buy in quantities </B><B>l</B><B>arge</B><B><U> </U></B><B>enough to allow us to offer </B><I><B><U>ready-made pricing on custom sizes.  </U></B></I></div> <div> <B>In addition to these, we have hundreds of moldings at prices  </B><B>more than competitive with all area framers, </B><B>including those who </B><B>year-round.</B><B>advertise "sale" prices of 40-50% off. </B><B> </B></div> <div> <B>(If it's their year-round price, how is it a sale?)   </B></div> <div> <B>Reality Check  #1: Do you think framing prices in Ocala are expensive?  The National Gallery recently spent $54,000 for a new frame for Rembrandt's </B><I><B>Man in Oriental Costume, </B></I><B>and we clipped out a magazine piece, complete with picture, of a 24x36 ready-made frame being offered for a mere $70,000.  ("Economy" frames from the same source start at $7,500.)</B></div> <div> <B>Reality check #2: A recent article in Decor Magazine on "high end" custom frames showed that </B><I><B>per-foot</B></I><B> prices of $200 or more are not uncommon in major markets.  Aren't you glad that Ocala's major market is in horses, not frames?</B></div> <div> <B>STOCK READY-MADE SIZES</B><B> <A NAME="stock_ready_made_sizes"><IMG BORDER="0" SRC="1x1.gif" HEIGHT="1" ALIGN="bottom" WIDTH="1" HSPACE="0" VSPACE="0" ></A></B></div> <div> <I><B>Rectangular frames</B></I><I><B>:</B></I> <B>4x5, 4x6, 4x8, 4x12, 5x7. 6x8, 6x12, 8x10, 8x16, 8x24, 8.5x11, 9x12, 10x13, 10x14, 10x20, 10x30, 12x14, 12x16, 12x24, 12x36, 12x48, 14x18, 15x30, 16x20, 18x24, 20x24, 20x30, 22x28, 24x30, 24x36. 24x48. 30x40, 36x48, plus a half dozen sizes of ultra-mini-frames.</B></div> <div> <I><B>Square frames: </B></I><B>4x4,</B><I><B> </B></I><B>5x5</B><I><B>, </B></I><B>6x6</B><I><B>, </B></I><B>8x8, 10x10, </B><B>12x12, 14x14 16x16, 18x18, 20x20, 24x24, 36x36 </B></div> <div> <I><B>Oval frames:</B></I> <B>5x7, 8x10, 9x12, 12x16, 16x20</B></div> <div> <I><B>Round frames:</B></I> <B>10"</B></div> <div> <I><B>Photo Frames</B></I>: <B>Almost everything from 2x2 and up.</B></div> <div> <B><U> </U></B><B>IF WE DON'T HAVE YOUR SIZE WE CAN MAKE YOUR FRAME                                    </B><I><B><U>AT READY-MADE PRICES</U></B></I><B> FROM MORE THAN 60 STOCK MOULDINGS.</B></div> <DIV ALIGN="LEFT"></DIV> <div> <B> </B></div> <bR> <div> <B> </B></div> <bR> <bR> <bR> <bR> </td> </tr></table></body>