CUSTOM FRAME

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0><tr> <td valign="top" height=125 BGCOLOR="#FFFF33" TEXT="#080000" bgproperties="fixed" background="039467d1ddxazb.png"> <div> <FONT SIZE="5" COLOR="#111111" FACE="Arial" ><B> <A NAME="for_the_real_facts_about_custom_framing_click_here_"><IMG BORDER="0" SRC="1x1.gif" HEIGHT="1" ALIGN="bottom" WIDTH="1" HSPACE="0" VSPACE="0" ></A></B><B>Red Swan - Art Supplies, Frames, Hobbies</B></FONT><B>     </B><B>|     </B><A HREF="index.htm" TARGET="_top" TITLE="Red Swan Art Supplies, Frames, Hobbies "><B>home</B></A></div> <div> <FONT SIZE="5" COLOR="#FFFFCC" FACE="Arial" >    </FONT>         <A NAME="the_real__truth_about_custom_framing____"><IMG BORDER="0" SRC="1x1.gif" HEIGHT="1" ALIGN="bottom" WIDTH="1" HSPACE="0" VSPACE="0" ></A><FONT SIZE="6" COLOR="#111111" FACE="Arial" >The real  truth about custom framing.   </FONT></div> </td> </tr><tr> <td valign="top" height=355 BGCOLOR="#FFFFFF" TEXT="#080000"> <div>  </div> <div> <B>Several years back we criticized the misleading "25% off" custom framing coupons that were then present almost every week in craft-store advertising, and wondered if conditions might degenerate in the future to match the mini-blind industry, where 80%-off ads are commonplace.  The future is almost here, with the almost year-round coupons offering 50% or more off ... what?  </B></div> <bR> <div> <B>And it's the "off what" that is the rub.  With one very high priced exception we know of no moulding manufacturer who even hints at a suggested resale price.  That leaves the field open for the Gotcha Boys to set any inflated starting point they wish, and 50% off a more-than-doubled price is no bargain at all.  </B></div> <bR> <div> <B>It's true that custom framing </B><I><B><U>can</U></B></I><B> be expensive, but at most places it's </B><I><B><U>needlessly</U></B></I><B> so.  That's because an estimated 95% of all custom framers (</B><I><B>including the big national chains</B></I><B>) carry no frame stocks.  When they sell a frame they order just enough of the moulding to make that frame. </B></div> <bR> <div> <B>We're different.  We buy more than 60 best-selling frame patterns  in bulk ... sometimes almost a mile of moulding at a time ... and the saving is enormous.   We keep some of it, but we pass a lot of that saving on to you. </B></div> <bR> <div> <I><B><U>It's not unusual for our everyday price to be half a craft store's 50% off price!</U></B></I></div> <bR> <div> <B>Of course if you don't like any of our stock patterns, we too also usually buy just enough for your frame, but nine out of ten customers love our stock patterns, and with our volume connections we can usually save you money even on the patterns we don't stock.  And if, for some reason, you don't like our patterns, (or us) we'll gladly give you the names of some other legitimate custom framers who will also beat the coupon-merchants prices.</B></div> <bR> <div> <B>And that's the real truth.</B></div> <bR> <div> <A HREF="index_return_to_home_page_2.htm" TARGET="_top" TITLE="Red Swan Art Supplies, Frames, Hobbies "><B>Return to home page</B></A><B>          </B></div> </td> </tr></table></body>